6 Branded Mobile Apps on the Cutting Edge of Innovation
1. Walgreens
Flurry chose the drug store chain's app for its "Refill by Scan" feature, which lets you order prescription refills by scanning the barcode directly off the pill bottle. Users can also receive push notification reminders when prescriptions are ready to be refilled.
Other features include photo, allowing users to take pictures with the phone, and then upload them to their Walgreens photo album and pick up the prints within the hour, along with more prosaic features, like a store finder and coupon information.
Formats: iOS, Android, Windows and BlackBerry.
This app lets users create a custom mustang from hundreds of part/paint options. Once completed, users can "battle" with someone else and their custom Mustang, including friends on Facebook. The Ford brand also has another interesting app called Track Apps that shares real-time data about the car, like its acceleration and g-force when turning. It's sort of like Nike Plus for a car.
Formats: iPhone, Android.
Those weeks leading up to your baby's birth are a time of intense interest. What's she up to in there? How big is she? There are lots of websites that offer this info, but this app by Procter & Gamble diaper brand Pampers provides an elegant mobile solution.
Formats: iOS, Android.
4. Ford 2013 Fusion App
Ford created a lot of online buzz in 2010 when it introduced its 2011 Explorer on Facebook. A year and a half or so later, Facebook product intros had become passe, so Ford jumped on the mobile app trend. This app, which is no longer available, was designed to create excitement for the reveal of the 2013 Fusion on Jan. 10 at the North American International Auto Show in Detroit. Activated by capturing the Ford logo, the app let fans access a virtual course, where they could test drive the car. A new course was added every day from early December until the reveal.
A jokey app with a somewhat useful function, "Cheers" lets you simulate the "clink" sound of two bottles with your smartphone.
Formats: iOS, Android.
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